Analyzes case studies and teaches how to improve the quality of communication in an organization. Sport and Spectacle. (4 Hours). It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6210 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6232. The School of Public Policy and Urban Affairs drives interdisciplinary thinking and problem solving on issues of pressing concern from transportation, housing, energy and community development to social and environmental justice, resilience and sustainability. Critical Creative Practice. Please fill out the form below with your web request(s). COMM4970. Interdisciplinary Research in Marketing Science. The DRS was developed by the Northeastern University Library as a tool for University faculty and staff to protect the valuable information and data that has been created as part of the University's research . Marketing and Communications Manager. MKTG4506. (4 Hours). The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. (4 Hours). It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Northeastern University. Strategic Communication. The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Research Development and Administration Team, Forms2020-2021 Faculty AccomplishmentsCSSH Weekly News SubmissionsFaculty Profile UpdatesFaculty Research News, PowerPoint TemplatesSPPUA PowerPoint Template: StandardSPPUA PowerPoint Template: Wide, Dukakis Center PowerPoint Template: StandardDukakis Center PowerPoint Template: Wide, SPPUA Info Slide: StandardSPPUA Info Slide: Wide, LetterheadSPPUA LetterheadDukakis Center Letterhead, SPPUA Logos(including Dukakis Center and BARI), Social MediaFacebookTwitterInstagramLinkedIn. What do you think? Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. Elements of Debate. New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. Contact Us | CAMD Northeastern University (3 Hours). Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. Dean's Distinguished Lecture Series. Learn how to manage the integrity of a brand across all marketing activities and communication channels. Media Relations Victor Balta [email protected] 206-543-2580. Also examines changing marketing practices and roles for businesses as firms and institutions become more socially responsible and ethically aware. Offers students the opportunity to gain hands-on experience in the communications industry. Opens New Window MKTG6318. (3 Hours). (4 Hours). Creating Customer Value through Artificial Intelligence. Offers students an opportunity to develop and implement a concept test. (4 Hours). Explains the process of generating feasible, interesting, and managerially relevant research ideas. Marketing Analytics. Rhetorical Approaches to Public Memory. Takes a broad view of what mobile, communication, and technology mean in the past, present, and future, encompassing a range of digital and nondigital objects as well as technological and communicative practices. May be repeated without limit. Special Topics in Communication Studies. Environmental Issues, Communication, and Media. 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. Covers fundamentals such as audience, speech objectives and structure, and effective delivery. The primary theme of the course is that both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. Free Speech: Law and Practice. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Communication Criticism. Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. Jennifer Zehnder | Director of Communications and Marketing. Dark Side of Interpersonal Communication. Simultaneously, popular communication shapes peoples sense of identity, purpose, and worth. It. Mr. Brock's recent experiences include the creation of digital marketing strategies for over 50 state and private universities at Academic Partnerships, LLC, an online program manager, and the re-imagining of extension studies at San Diego State University Global Campus. Independent Study. Attribute(s): NUpath Interpreting Culture, NUpath Societies/Institutions, COMM1331. . Analyzing Conversations in Everyday Life. Integrates students experiences in cooperative education with classroom concepts and theories. Integrated Marketing Communications - Medill - Northwestern University [email protected], School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. Develops skills in public communication. (1-4 Hours). New Product Development. Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. Northeastern Illinois University at crossroads after board ousts its (4 Hours). Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. Tons of great salary information on Indeed.com Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. (4 Hours). Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. Beyond Television. MKTG6218. | This group is a great way to network with potential full-time, part-time and cooperative education employers. MKTG6226. Investigates the role of the producer in the production of content for traditional and new media venues. (3 Hours). Marketing < Northeastern University Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. Data Storytelling, Visualization, and Communication. Examines the development, procedures, economic functions, and responsibilities of advertising. Executive Team | NEIU - Northeastern Illinois University (4 Hours). Offers independent work under the direction of members of the department on chosen topics. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems. Consumer Behavior. The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. New Product Development. Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. (4 Hours). These include Nuremberg (the site of the Nazi Party rallies and Leni Riefenstahls infamous Triumph of the Will), Berlin (Hitlers Germania and Riefenstahls Olympia"), and Wannsee (the site of the Wannsee conference). Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Social Movement Communication. Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). Brand & Creative Murphy Gilson [email protected]. Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Critiques historical and current examples of the intersection of sport and politics and applies relevant communication theory in written reviews of these events, how those events were covered by the media, and their societal impact domestically and globally. Legal Argumentation, Advocacy, and Citizenship. Her prior work in diversity, equity and . Junior/Senior Honors Project 1. 310 Renaissance Park, Northeastern University - Wikipedia . COMM2655. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. Topics covered include the role of communication in interpersonal attraction, relationship development, relationship maintenance, and relationship dissolution. Offers students an opportunity to utilize cutting-edge technology and to apply state-of-the-art techniques to design and produce innovative special effects. Reviews significant moments of oratory, assessing them in the historical context in which they occurred. (4 Hours). Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs (4 Hours). By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. Emphasizes analysis of customer needs and company and competitor capabilities. The Assistant Director will develop the strategy in . Exposes students to the elements and terminology of studio production using multiple cameras, live switching, audio mixing, and studio lighting. Full-Time. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. Family Communication. 617.373.2000 COMM3309. MKTG6200. (4 Hours). Associate Dean for Administration and Finance. (4 Hours). SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. Content is adapted by the faculty depending on the location of the class. (1 Hour). Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. (3 Hours). COMM2350. Offers students sound introduction to the psychological and behavioral theories of entertainment media with the goal of implementing these theories to the future design and evaluation of games for change. Surveys core concepts, histories, and controversies in the design, use, and critical study of communication technologies that both shape and are shaped by social relationships and social institutions (such as work, education, religion, and the family). Topics include the process of advocacy, how to develop an argument through reasoning, the psychology of argument, and motivational techniques of argumentation. Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. Taught in London. Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. Managing Customer Engagement in a Service World. Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. (1-4 Hours). Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Business-to-Business Marketing. Attribute(s): NUpath Analyzing/Using Data, COMM2303. The marketing concentration is available to students taking the BSBA or BSIB degree within the DAmore-McKim School of Business and in most DAmore-McKim combined majors . COMM2501. Online Communities. The final project is based on reflective thinking, critical evaluation, and creative application. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. Aletha Rodgers | Communications Project Coordinator. Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. COMM3750. Assesses responses to crises using ethical principles such as transparency, two-way symmetrical communication, and timing. Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. Introduces the process of planning, preparing, producing, and evaluating studio productions. Communication Law. (4 Hours). Associate Director - Marketing & Communications Job in Boston, MA at Exposes students to contemporary perspectives on rhetorical theory and its use in society. (4 Hours). Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. - Center for Design. Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. Homepage - Northeastern University External Affairs (4 Hours). MKTG6222. Emergency Information Customer Performance Modeling. COMM3307. May be repeated once. Diversity, Equity, and Inclusion Council | Northeastern University Sex and Interpersonal Communication. Office of Communications & Marketing - Northeastern State University Also examines contemporary issues in marketing that can affect organizational success. Northeastern University - Profile, Rankings and Data | US News Best [email protected] Send Feedback or Report a Problem - Center for the Arts. Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. Focuses on defining, designing, and solving marketing problems through data analysis and experimental design. Bouv Marketing and Communications Web Request. Designed to help students become knowledgeable consumers and limited producers of communication research. Special Effects and Postproduction for Television. Marketing Research. MKTG3301. (4 Hours). Northeastern has a comprehensive benefits package for . COMM2650. COMM3200. (3 Hours). (3 Hours). Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. A marketing plan project is used to enable students to apply their understanding about the marketing process. COMM2300. COMM1255. Marketing Research. | MKTG4504. Free Speech: Law and Practice. Examines how law and policy shape the development and use of new technologies and, at the same time, investigates how new technologies challenge, undermine, and reconfigure existing law and policy. MKTG6283. Attribute(s): NUpath Ethical Reasoning, NUpath Interpreting Culture, COMM1412. Crisis Communication and Image Management. Emphasizes families of color, families with LGBTQ members, and solo parent families. (4 Hours). He will start on Aug. 29 and will report directly to President Gloria J. Gibson, as well as sit on the President's Cabinet. Explores a variety of approaches to making special effects for film, video, and the World Wide Web. Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. If you are faculty or a current student and are interested in submitting your work to Showcase: 102 Ryder Hall Studies in detail the Universal Declaration of Human Rights and the European Convention on Human Rights. A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. (4 Hours), COMM6501. Incorporates the latest research in marketing, psychology, and other behavioral sciences to help students develop evidence-based strategies for predicting and influencing consumer behavior. (4 Hours). Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. Environmental Issues, Communication, and the Media. JOB SUMMARY: The Assistant Director of Communications provides guidance and support for internal and external communications, aligning the communications strategy with the university's vision. Minimum of 3-5 years of professional experience in communications, marketing, or journalism. COMM2700. Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. Emphasizes the role and place of the media in a democratic system devoted to the proposition that the government should be responsive to the "will of the people." Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. (4 Hours). (4 Hours). (4 Hours). Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners).
+90 (212) 909 26 34